Sewon joined the team in January 2020 as a Creative Specialist and was promoted to Director of Merchandising & Ancillary Portfolio in January 2021. Since stepping into the Director role, Sewon has been a driving force behind the evolution and expansion of our merchandising and ancillary strategies. She has brought a sharp lens to our portfolio, identifying new opportunities for growth, optimizing product performance, and enhancing experiences through thoughtful innovation and curation. With a deep understanding of market trends and cross-functional collaboration, Sewon has transformed this function into a strategic pillar of our business. In Sewon’s current role, she continues to lead the vision and execution for our merchandising and ancillary offerings, shaping the future of how we deliver value to both our partners and our clients.