SteelCase

Empire Office

Empire Launches New Brand Identity

Written by: Empire Marketing

Peter Gaslow, President and CEO of Empire Office, Inc., a leading provider of contract furniture solutions, announces the launch of the company’s new brand identity, architecture, and design. The new corporate brand identity was thoughtfully designed to celebrate the heritage and experience of the 73-year-old company while elevating and simplifying its visual assets and messaging.

“We are a successful, proven company with a clear vision for our future,” Gaslow stated. “As Empire Office has grown over the years to include many more locations, and new differentiated service offerings, we needed an identity that better reflects who we are and where we are going as a company. We have some of the brightest minds and best talent in the industry, and our commitment to our clients is unmatched. With our full suite of services and 73+ years of experience, we are raising the bar for what our brand represents.”

For the creative design, Empire partnered with LA-based Brand Studio at CAA. The project commenced with an in-depth competitive analysis, which highlighted the loftier design objectives of today’s workspaces. Jocelyn Corrigan, who serves as Empire’s EVP of Sales & Corporate Strategies and who also oversees the company’s marketing function, was instrumental in steering the strategy behind the project.

“Today’s workspaces have greater social and brand aspirations and are viewed as a canvas for creative expression, community, connectedness, and enhanced productivity,” Corrigan stated. “Branded environments have become a crucial part of the marketing mix for any company. We view our role as a conduit for the creation of memorable, inspiring, and immersive office experiences to help build brands through bespoke design, furniture, craftsmanship, inspiration, and big ideas.”

The company also explored ways to drive more value to its existing client relationships. What started as special test projects for existing clients turned into fully-fleshed, specialized divisions ranging in services from small scale design-build services to custom-built furniture pieces and millwork solutions. Paralleling the rebranding project already underway, the company created a comprehensive brand architecture system, including new division logos, unifying all under the Empire Office umbrella.

Empire Office—together with its divisions—now offers clients a complete end-to-end solution. From architecture, design, and construction services to custom millwork, furniture, and ancillary packages, Empire provides a single-source option for companies looking to simplify what can often be a complicated, lengthy process.

In recent years, Empire Office has grown its physical footprint and is actively evaluating potential opportunities to expand even further. Empire has been recognized as a leader both nationally and regionally, including being ranked on Crain’s New York Area’s Largest Privately Held Companies list and named as one of the Best Places to Work by Orlando Business Journal, among others.

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