Project Varsity

In close partnership with Perkins + Will and our high-profile technology client, our Creative Studio team helped create a local vibe for the company’s new Southeast sales hub in the heart of Atlanta. Upon entering the Project Varsity space, you are immediately greeted with a mix of interactive, fun, and vintage design elements, with an emphasis on music and the story of Atlanta’s musical history. This theme flows into every area throughout the remainder of the building.

With a desire to reflect the local Atlanta culture through innovative murals, unique accessories, and branded space design, our team was instrumental in ensuring the space embraced the city’s culture and meaning. Amidst many challenges during the pandemic, we organized a virtual sit test and overnighted fabric samples to allow the project team to make product decisions when in-person meetings were impossible. We scheduled 20+ in-person shopping trips with P+W to select vintage, one-of-a-kind accessories to help give the Project Varsity Atlanta office its local style and flair. These bespoke pieces served as story-telling elements that helped bring our client’s vision to life.

Numerous manufacturers were highlighted in the space, including Steelcase, West Elm Work, Carl Hansen & Sons, Cassina, Four Hands, OW seating, Grand Rapids Chair, Kartell, Noir, Moooi, Flos, Bernhardt, Blu Dot, Interface, Bla Station, Arteriors, Flor, Coalesse, Keilhauer, OFS, Scandinavian Spaces, Nuans, and Andreu World. IIDA Georgia awarded this iconic space a Best of the Best honor in 2023.